Let's talk?

How to Use Pinterest for SEO Success

Dijitally

Social Media, SEO

August 29, 2022

10 min read

Are you using Pinterest for SEO purposes but not getting the results you want? Read this blog post to find out how Pinterest can be used to boost your business online.

Scroll to read

How to Use Pinterest for SEO Success

Share on Facebook

Share on Twitter

Share on LinkedIn

Click to copy

Pinterest is a visual social media platform that is growing rapidly in popularity. As a business owner, you may want to learn how to use Pinterest for marketing purposes.

This blog provides an overview of Pinterest, its important features, and how to use it for marketing your business. We cover topics like setting up a business account, using Pinterest for marketing, and its benefits for SEO success.

So, if you're looking for a way to add visual appeal and interest to your marketing strategy efforts for your business, go ahead and check out the platform and start creating a Pinterest strategy for your business today.

What is Pinterest?

Pinterest is often referred to as a social media website where users can pin (or “pinned”) images and ideas from their computer to a board for others to see.

What makes Pinterest so great is that users can follow other boards, or make their own for personal or business purposes.

This way, users can find inspiration from all over the web and easily organize it into one place. Plus, pins can be repinned by others, which helps to increase the reach of the pin.

If you're not using Pinterest yet, it's time to get on board!

Why Use Pinterest for Business?

Pinterest is a great platform for business because it’s visual. It has an enormous following, so you can be sure to reach a wide audience with your pins.

Not only that but pins can be used to promote new products and promotions, as well as helpful content or tutorials.

Plus, pins can be repinned and shared by other users, which will help to spread the word even further!

Important Pinterest for Business Terms You Should Know

Pinterest is a social media platform that can be extremely effective when used for marketing.

By pinning the right things, you can show your followers that you're knowledgeable about your industry and that you have the best advice for them.

Make sure to pin things that are relevant to your niche and that will help you reach your target market.

Remember, pins that are spammy or unrelated to your business will cause problems for your site. Keep everything in mind and you'll be on your way to great Pinterest marketing!

Pins and Pin Formats

Pinterest is an excellent platform for business owners and marketing professionals to promote their products and services.

By using pins that are relevant to the interests of your target audience, you can increase the chances of users clicking on them.

It is also important to use popular hashtags when pinning so that people can find your pins easily. You can include a link to your website or blog post in a pin, as well as use images and videos.

Make sure you are aware of the different pin formats so that your pins look great on Pinterest and make it easy for users to follow along.

Boards and Board types

If you're looking to get ahead of your competition and target a niche audience, Pinterest is the perfect platform for you.

By creating boards specifically for your business and marketing efforts, you can be sure to stand out from the crowd.

With its rich visual content and Pinterest board interface, Pinterest can be an effective marketing tool for businesses of all sizes.

There are different board types that cater to different interests and business needs, such as product Pinterest Boards, blog Boards, recipe Boards, etc.

By using Pinterest strategically, you can reach a wider audience and promote your business in a more impactful way.

How to Set up a Pinterest Business Account

By setting up a business account and following the simple steps outlined below, you can start boosting traffic to your website or blog.

If you have already registered for a Pinterest profile, you might have noticed that it automatically defaults to a personal Pinterest account.

The good news is that it doesn't take very long to transfer your personal account into a business account, and here's how you do exactly that:

There's a drop-down menu in the upper corner of the menu; be sure to click that
Choose Settings
Choose Account Settings
Scroll down to Account Changes
Choose Convert Account
Ensure the email you are wanting to use is the same one associated with your Pinterest personal account
Choose Continue

Once you have finished this, there's one more important step to take - verifying your website. This allows Pinterest to attribute all of your content that anyone saves/pins from your website to you.

This is what to do to verify your website:

There's a drop-down menu in the upper corner of the menu; be sure to click that
Choose Settings
Choose Claim
Type in your website URL in the "claim your website" field
Choose Claim
You'll receive a HTML tag that you can add to your website to start the verification process. Alternatively, you can upload a HTML file to your website's root directory
Add the file or tag to your website in an alternative tab, and then go back to your Pinterest tab and click next
Click submit for review (you should only have to wait 24 hours for your website to be verified)

Now, let’s discuss how to market your business on the platform.

How to Use Pinterest for SEO Marketing

Pinterest is a social media platform that has exploded in popularity in the past few years. Used correctly, Pinterest can be a great tool for marketing your blog content for SEO purposes.

By pinning interesting and topical images, you'll make your content more visible to a wider audience.

Additionally, Pinterest has a wide variety of users, making it a great platform for marketing your blog content to a variety of people who are actively looking for your product or services.

To take full advantage of Pinterest, make sure that your pins are keyword rich and relevant to your industry or niche.

These keywords will need to feature in the board titles, board descriptions, as well as the title and written description of your rich pins much like you would with on-page SEO content.

And like traditional SEO, before you can do this you need to do your keyword research which will underpin any and all effective Pinterest marketing strategies.

One of the easiest and most effective ways of doing this on Pinterest is to type in your relevant terms in the search bar and make a note of what eventuates in the search results.

Finally, don’t forget to interact with pins that you find interesting. Doing so will help you build followers and followers who will repin your pins.

By using Pinterest strategically, you can reach a wider audience and promote your business in a more impactful way.

What are the Benefits of Using Pinterest for SEO Success?

If you're looking to increase your website's SEO, Pinterest is a great way to go. With over a billion pins created every day, Pinterest is the perfect platform to promote your business.

Start by creating pins that are relevant to your target audience and that include images and descriptions that help customers understand what you have to offer.

Be sure to follow popular boards and make use of the SEO tools available on Pinterest.

Next, use hashtags on your pins for extra exposure and pin interesting content from other sites as well. And of course, don't forget to promote your website on Pinterest!

By using Pinterest and implementing search engine optimization techniques, you can increase your website's traffic and reach existing & new audiences.

Frequently Asked Questions

What are some tips for optimizing pins for SEO?

Use standard pins to drive targeted traffic to your website (Google & Pinterest Analytics will be able to measure the volume of traffic you are producing from all & specific pins)
Use Idea Pins (these are also similar to TikTok videos and Instagram Reels) to drive awareness to your account, and ultimately your website in the long-term

How effective is Pinterest marketing?

Incredibly effective. In fact, we want you to know that Pinterest is actually a search engine rather than the image-based social media platform that everyone thinks it is.

If you change your thinking around the platform and treat it like a visual search engine, you'll be surprised at what volume, and quality, of website traffic you can actually produce.

What are some effective pins to increase website traffic?

There is no one-size-fits-all answer to this question, as the best pins for increasing traffic will vary depending on your website's content and target audience.

However, some pins that have been found to be effective include social media marketing pins (such as Facebook or Twitter buttons), blog post pins, and product pins.

Furthermore, by creating cover images with the title of your title optimised blogs, and including the links to those blogs, you're able to drive some serious traffic to your website through Pinterest users.

Summing up...

Pinterest is a Search Engine

Once you shift your mindset to this, you'll start creating more strategic content

Setup a Business Account

Create a business account and leverage data to your advantage

Creating Content

Create content that will be searched for by the user and solves a problem for them